Tag Archives: travel

How I would expand Foursquare

About a month ago, I wrote about how London could (and should) use Foursquare. I maintain that any or all of those suggestions would still be great. Today, Pew released a study saying that only about 4 percent of online users use location-based applications like Foursquare and Gowalla.

Tomorrow, I’m taking a mental-health adventure into London. At least two places I’m planning to visit — Hummingbird Bakery and Tsunami — I would not have known about had it not been for Foursquare. And that, I think sums up what Foursquare’s mission should be: helping people discover new places in their cities and giving them incentives to b adventurous.

So why do so few people use Foursquare and services like it? I’m a relative newcomer to Foursquare, but as someone who really enjoys using it and finds it addictive, here are a few suggestions on how to expand membership:

1. Move beyond New York, Los Angeles, Chicago, San Francisco and Austin. Foursquare began in New York and obviously that’s where much of its infrastructure is, but if new users who aren’t from a major city see that few venues they frequent are listed or that all of the venues needed for a certain badge are located far away, they won’t want to join. It makes sense for brands like the Wall Street Journal or events like the Rally to Restore Sanity to have city-specific venues, but why should the Trainspotting badge be limited to San Francisco, or the Far Far Away badge be limited to above 59th St.? I ride trains all the time and I’m pretty far far away from home right now. Other badges that used to be city- or event-specific have since been opened to the general public; do that more.

2. Be more aggressive about weeding out duplicate venues. Cheating mayors’ days may be numbered, but that Starbucks on the corner is still listed as five different places, with five different mayors each getting 20 percent off their peppermint mochas (mmm … peppermint mochas). I also fail to see how each platform at King’s Cross needs its own venue listing.

3. Step up brand recruitment. There’s evidence that this is in the works, which is good. It’s not just about recruiting more companies or offering more deals. A lot of the issue is simple publicity — you can’t make use of deals that you don’t know about. I’d like to see a database or listing of businesses with specific Foursquare deals. Plenty of third-party sites offer this sort of thing, but there really should be an official listing. A decal in the window will only go so far. I’d also suggest inking more deals with tourism bureaus and universities.

4. Throw a bone to tip-writers. One of the cornerstone features of Foursquare — your ability to leave tips and advice for the people who come after you — goes unrewarded. Offer badges for 10+, 25+, 50+, 100+ and so on tips that you list. To prevent half-assed serial tipsters, necessitate that someone must have checked into that venue at least once before they’re allowed to leave a tip. Or go the Digg route and have users vote tips up or down depending on quality. If your tip gets a certain number of thumbs up, you get a one-time free drink or half-priced entry or a certain percentage off at that venue. This would give people incentive to leave numerous, quality tips and help solidify that part of the infrastructure. And because the tip would be voted up or down by fellow users, Domino’s couldn’t turn away your tipster reward if your tip said their pizza was, to quote Jon Stewart, a “#&*% disk.”

5. Expand the number of badges more often. I have 17 right now. Excluding badges that I won’t be able to get because of a one-time event or because I’m not in that city (see point #1) and any “surprise” holiday badges like the Halloween badge from last week, I have the potential to earn maybe 8-10 more in the next few months. Keep them coming and keep them fresh. Badges are a powerful psychological reward (trust me, I know), but keep them novel.

There you have it. I suspect that the vast majority of Foursquare’s problem — if indeed it has one — is lack of inclusiveness. It’s a fine line between being open to enough people and being too open. A lot of the perks are attractive precisely because so few people have them. But that’s a balance Foursquare must strike if it hopes to get beyond that 4 percent.

I’m not Canadian

Not counting the United States, I’ve been to thirteen different countries, the vast majority of them in Europe. And I remember, before setting out on my travels, reading and hearing the same vein of advice: Pretend to be Canadian. Tell people you’re from Toronto, or sew a Canadian flag on your backpack.

The obvious accent discrepancies aside — I don’t have a Canadian accent; that’d be like someone from London pretending to be from Ireland in another country — I’ve never done this and never would and never will.

Why?

I strive to be a “good American” while abroad. I read menus and signs in the native language, using a phrasebook if necessary. I try to converse in the native language, however badly (you oughta hear my French, sacre bleu). I try to be quiet and respectful and never push or shove or take photos where it’s verboten (tourist group in the Vatican, looking at you). I eat the local food if company permits. In short, I like to think of myself as a model traveler.

And why should Canada, God bless it, be the beneficiary of that good behavior?

It occurred to me that if all the well-behaved Americans masqueraded as Canadians while abroad to avoid anti-Americanism, and all the hubristic Americans, the loud, rude, pushy types that you do find in every country, were “out and proud,” so to speak, then of course foreigners would have a negative opinion of American travelers. All or most of the good examples are pretending to be from another country! More than that, I’m now curious as to how much of the stereotypical Canadian “good will” is down to well-behaved Americans passing themselves off as Canadian as much as it’s down to actual Canadians.

When someone asks me where I’m from, I tell them I’m American and leave it at that, or, if they inquire further (the ones who know that life exists outside of New York and Los Angeles are my favorite), I tell them I’m from Kansas City and “it’s right in the middle.” Toronto, Vancouver and Montreal are destinations, not hometowns. I’d never pass off as a Montrealer anyway (again, the French). I then behave myself and act courteous and try to give them a good impression of Americans. And if they ask if I voted for George W. Bush, I can honestly tell them no — I was too young to vote then anyway.

So, my fellow American travelers, don’t hide behind the maple leaf. If enough of us act like “good Americans” instead of “ugly Americans,” we won’t need to pretend to be our friendly northern neighbors.

Bodiam Castle and Rye

On Saturday, I went on a day trip with the university chaplaincy (I’ve been attending Anglican services on Sundays) to Bodiam Castle and the small town of Rye, both in East Sussex.

The castle was built in 1385 by Sir Edward Dalyngrigge (that’s a mouthful), who served King Edward III and received permission to build the castle from King Richard II. Its intended purpose was to stave off a French invasion during the Hundred Years War. The castle itself was built with an artificial moat and was the seat of the feudal Bodiam Manor.

Its owners seem to have had a bit of rotten luck over the years. Dalyngrigge himself died in combat on a knightly campaign, and its next owner, Sir Thomas Lewknor, made the mistake of supporting the Lancastrians during the Wars of the Roses. King Richard III confiscated the castle, although the Lewknors eventually got it back when King Henry VII took over.

During the English Civil War, its owner was John Tufton, who was a Royalist. Another owner on the wrong side of the victors, Tufton had to turn the castle over in the face of heavy taxation. The castle was torn apart, and passed down to Lord Curzon, who tried to fix it up and gave it to the National Trust in 1925. The castle is mostly ruins inside, but has a remarkably intact exterior.

Not too far away is the town of Rye, sitting up on a hill. Back when it was founded, the sea came much farther inland, and the town’s position on the hill kept it from getting washed out. The village is very attractive, with cobbled streets and a wide variety of tea houses, antique shops, cottages and cafes.

Enjoy photos of the castle and village below.

This slideshow requires JavaScript.

Note: Just giving a big thanks to everyone who’s been reading The Canterbury Tales. October 2010 has been my most-viewed month so far, and it’s not even over yet!

How London can use Foursquare

Now that I’m able to successfully take my mobile crack, er, media addiction on the road (thanks to an iPod Touch and, I hope, an Android phone in the near future), I’ve become a major fan of Foursquare. What is Foursquare? Sometimes it’s hard for me to remember that not all of my friends are journalism/social media junkies, and most people probably aren’t familiar with it.

Think of it like Twitter on the move. Basically you “check in” at different venues to which you travel — shops, restaurants, bars, airports, train stations, landmarks, bus stops, churches, grocery stores, boutiques, shopping malls, a damn boat. Experience-wise, you get out of it what you put in — ideally you’ll leave tips and notes at places you’ve been, telling the people who arrive after you what to see, do or eat there. For instance, after having a stellar curry in Canterbury, I promptly listed a tip on the place’s Foursquare listing.

If you check into a place more times in the past 60 days than anyone else, you become the mayor, a post you hold until someone else boots you. You can see where your friends have been, and earn badges for various things, like checking into specific types of venues, checking into many different venues, or checking in a certain number of times.

If you use your imagination, the application is entrepreneurial gold. Several months ago, Gap and American Eagle (I believe) both offered discounts if you checked into their stores. Starbucks offers drink specials for its mayors. The mayor at a Wetherspoon pub in the UK gets 20 percent off his tab. It rewards brand loyalty and in turn, the venue receives your business, and your tips populate the venue’s Foursquare listing. Brands like Zagat, Bravo, The History Channel and the Wall Street Journal have their own special badges that you can earn if you follow them. To earn the Zagat badge, for example, you just need to check in at five different Zagat-rated restaurants.

But what about something such as, say, tourism?

Cities like New York, Chicago, Boston/Cambridge and San Francisco and even entire states like Pennsylvania have badges designed to give people incentives to explore them, like a scavenger hunt. As I was rooting around online looking for free WiFi hotspots in London (which I’m visiting tomorrow to see friends, woo), it occurred to me just how awesome a London-based collection of badges (both for tourists and people who actually live or work there) could be.

  • Check into 10 different Underground stations and get a Tube badge.
  • Hit 3+ musicals or other shows and get the West End badge.
  • 3+ gallery check-ins? Give ’em a Turner badge (a generic Warhol badge already exists for gallery check-ins).
  • Five words: “I’m on the London Eye.”
  • Hit Paddington, King’s Cross/St. Pancras, Waterloo, Victoria and Charing Cross and get a Rail Rider badge.
  • Multiple check-ins in the City gets you a Financial Whiz badge (I know WSJ does something similar for financial district check-ins in New York).
  • Check into 5+ castles or royal residences (not necessarily just in London) and earn a King/Queen for a Day badge.
  • 5+ churches, cathedrals or historical houses of worship, like St. Paul’s or Westminster Abbey, ought to be good for something … pious.
  • London pub crawl badge? Yes, please. Even better, narrow it down by the specific beer associated with each pub.
  • A Borough Hopper badge for visiting 5+ different boroughs, like Chelsea, Westminster, Camden and Southwark.
  • A Sloaner badge for checking into 3+ shops on Sloane Street, or Harrods.
  • The London 2012 badge is so obvious I’m not even going to elaborate.
  • 3+ museums should get you a Rosetta Stone badge.
  • Double-decker badge for 5+ check-ins on a bus.
  • There’s already a badge for checking in on or near a boat, but what about on or near the Thames?
  • Ultimate London badge for checking into 15+ predetermined landmarks (this would be an awesome scavenger hunt/travel itinerary thing).
  • London Nightlife badge for checking into 3+ predetermined bars or night clubs.
  • The Footie badge for checking into 3+ football matches.
  • Earn a Green London badge for visiting 3+ city parks.
  • Check in 5+ times while crossing the Thames and get a Bridge Too Far badge.
  • And this isn’t even counting event-specific badges for things like Fashion Week, the opening of Parliament, Wimbledon, general elections, Trafalgar Square rallies, major sporting events, the queen’s birthday and Guy Fawkes night.

I came up with 20 specific badges right off the top of my head. In addition to the badges, tangible rewards are also easy to figure out — check in on the Eye, get a discount on your next ticket. 15% off museum/gallery gift shops if you earn those badges. Discounted train fare, free entry to landmarks, store deals. So why isn’t anyone (the local government, Transport for London, a media group or someone) doing this already?

Do you really want the Yanks to have all the fun?

A rainy day at Leeds Castle

Yesterday, I went with the other international students to Leeds Castle on the last of our Welcome Week activities. The weather was bad — cold and rainy — but the castle was quite pretty.

The castle gets its name from the Saxon manor called Esledes, not because it’s in Leeds, England (common confusion; it’s actually in Maidstone). It was built in 1119 by Robert Crevecoeur, and ended up in the hands of Edward I. Edward began what I thought was the castle’s most interesting tradition — queenly ownership.

Edward gave the castle to Eleanor of Castile, whose Spanish heritage is kind of felt architecturally, we were told. When Eleanor died, Edward built a chapel in the castle in her honor, and gave the castle to his second wife, Margaret of Anjou. The queens owned the castle outright, independent of their husbands. When the king died, the queen retained ownership until she died. At that time, it’d pass back to the current king who’d give it to his wife. Six queens from the late 13th to the early 15th centuries owned the castle: Eleanor and Margaret (Edward I), Isabella (Edward II), Anne of Bohemia (Richard II), Joan of Navarre (Henry IV) and Catherine of Valois (Henry V). While Catherine of Aragon never owned the castle outright, Henry VIII still fixed it up for her and the couple’s crest is found throughout the building.

The castle is important to the Tudors also. Henry VIII and Catherine stayed there with a retinue of more than 2,000 people when Henry went to France to meet Francis I. Leeds eventually passed into plain old noble hands, until the last owner, Lady Baillie, died and left it to the country in the 1970s.

The lower levels of the castle are meant to have a medieval/Renaissance feel, while the upper levels have a late 19th/early 20th century look indicative of the lifestyle of its last owners (a high-didge French interior designer did the honors). The castle can be rented out for functions or (swoon) weddings. The castle itself is lovely and fairly stereotypical in how we think of “English” castles. The water and moat around it are man-made.

More recently, the castle was used as a hospital during World War II and as a meeting place for many military higher-ups (including Field Marshal Montgomery). On July 17, 1978, Anwar Sadat and Moshe Dayan stayed in the castle before the Camp David Accords.

The grounds also have a golf course, an aviary with several tropical birds, a children’s playground, a hedge maze, an underground grotto and beautiful ponds and green areas. Lady Baillie was a bird enthusiast, and the upper levels of the house all have sketches and paintings of birds. She imported black swans to the estate from Australia, and their descendants are still there.

I was slightly nervous about the swans, mostly because I understand them to be kind of aggressive. These swans, both black and white, were vey docile and ignored people, probably because they’re used to them. There were signs everywhere telling people not to feed the swans because it encouraged aggression. I did learn new things about them — black swans are Australian/Oceanian naturally, swans mate for life (I knew this) and, interestingly, every white swan in the country is the property of the Crown, i.e. the queen.

There were several other birds in residence, mostly geese and ducks. There were many peacocks about, including a mated pair with their two chicks that I, wisely I think, sidestepped on the path to avoid being chased. The aviary has many toucans, macaws, parrots, keas and other birds, and does a lot of avian conservancy around the world.

The hedge maze was good fun, mostly because a lady who worked there shouted helpful hints from the top middle of the maze. Hot cider, tea, cocoa and Kentish apple juice were on sale, as well as kettle corn, crisps (chips), sandwiches and other sweets. A restaurant on the grounds serves pub-style food, fruit, cheese, cakes and roasted meat. There were many, many young families there and I got the impression that it was a popular family destination. They had advertisements for fall and Halloween activities.

All in all, a lovely day. Enjoy the photos.

This slideshow requires JavaScript.

In Canterbury

After spending a few days in London with the family, I’m finally moved in at the university. I love my room — roomy but cozy, with nice big walls to hang posters and places to stick up photos.

I’ve picked up my ID and done some basic grocery shopping. In the next day or so I’ll open a bank account, and when my loan money comes in I’ll pay my accommodation fees, join the gym and maybe buy a city bus pass.

We had international student orientation this morning, and there’s an international students’ dinner tonight. Tomorrow is a tour of Canterbury Cathedral and the postgraduate induction. Thursday is my program’s orientation, where I’ll meet professors and choose my classes. It’s also the society fair, where you can pick which clubs and groups to join. Sunday is the Leeds Castle tour.

I’m having a lot of fun so far. I’ve met a couple of people who live on my (quiet) block, and gone to a couple of quiz nights with three really nice English girls. I’m kind of taking it easy this afternoon before cleaning up and getting ready for dinner.

More later!