How London can use Foursquare

Now that I’m able to successfully take my mobile crack, er, media addiction on the road (thanks to an iPod Touch and, I hope, an Android phone in the near future), I’ve become a major fan of Foursquare. What is Foursquare? Sometimes it’s hard for me to remember that not all of my friends are journalism/social media junkies, and most people probably aren’t familiar with it.

Think of it like Twitter on the move. Basically you “check in” at different venues to which you travel — shops, restaurants, bars, airports, train stations, landmarks, bus stops, churches, grocery stores, boutiques, shopping malls, a damn boat. Experience-wise, you get out of it what you put in — ideally you’ll leave tips and notes at places you’ve been, telling the people who arrive after you what to see, do or eat there. For instance, after having a stellar curry in Canterbury, I promptly listed a tip on the place’s Foursquare listing.

If you check into a place more times in the past 60 days than anyone else, you become the mayor, a post you hold until someone else boots you. You can see where your friends have been, and earn badges for various things, like checking into specific types of venues, checking into many different venues, or checking in a certain number of times.

If you use your imagination, the application is entrepreneurial gold. Several months ago, Gap and American Eagle (I believe) both offered discounts if you checked into their stores. Starbucks offers drink specials for its mayors. The mayor at a Wetherspoon pub in the UK gets 20 percent off his tab. It rewards brand loyalty and in turn, the venue receives your business, and your tips populate the venue’s Foursquare listing. Brands like Zagat, Bravo, The History Channel and the Wall Street Journal have their own special badges that you can earn if you follow them. To earn the Zagat badge, for example, you just need to check in at five different Zagat-rated restaurants.

But what about something such as, say, tourism?

Cities like New York, Chicago, Boston/Cambridge and San Francisco and even entire states like Pennsylvania have badges designed to give people incentives to explore them, like a scavenger hunt. As I was rooting around online looking for free WiFi hotspots in London (which I’m visiting tomorrow to see friends, woo), it occurred to me just how awesome a London-based collection of badges (both for tourists and people who actually live or work there) could be.

  • Check into 10 different Underground stations and get a Tube badge.
  • Hit 3+ musicals or other shows and get the West End badge.
  • 3+ gallery check-ins? Give ’em a Turner badge (a generic Warhol badge already exists for gallery check-ins).
  • Five words: “I’m on the London Eye.”
  • Hit Paddington, King’s Cross/St. Pancras, Waterloo, Victoria and Charing Cross and get a Rail Rider badge.
  • Multiple check-ins in the City gets you a Financial Whiz badge (I know WSJ does something similar for financial district check-ins in New York).
  • Check into 5+ castles or royal residences (not necessarily just in London) and earn a King/Queen for a Day badge.
  • 5+ churches, cathedrals or historical houses of worship, like St. Paul’s or Westminster Abbey, ought to be good for something … pious.
  • London pub crawl badge? Yes, please. Even better, narrow it down by the specific beer associated with each pub.
  • A Borough Hopper badge for visiting 5+ different boroughs, like Chelsea, Westminster, Camden and Southwark.
  • A Sloaner badge for checking into 3+ shops on Sloane Street, or Harrods.
  • The London 2012 badge is so obvious I’m not even going to elaborate.
  • 3+ museums should get you a Rosetta Stone badge.
  • Double-decker badge for 5+ check-ins on a bus.
  • There’s already a badge for checking in on or near a boat, but what about on or near the Thames?
  • Ultimate London badge for checking into 15+ predetermined landmarks (this would be an awesome scavenger hunt/travel itinerary thing).
  • London Nightlife badge for checking into 3+ predetermined bars or night clubs.
  • The Footie badge for checking into 3+ football matches.
  • Earn a Green London badge for visiting 3+ city parks.
  • Check in 5+ times while crossing the Thames and get a Bridge Too Far badge.
  • And this isn’t even counting event-specific badges for things like Fashion Week, the opening of Parliament, Wimbledon, general elections, Trafalgar Square rallies, major sporting events, the queen’s birthday and Guy Fawkes night.

I came up with 20 specific badges right off the top of my head. In addition to the badges, tangible rewards are also easy to figure out — check in on the Eye, get a discount on your next ticket. 15% off museum/gallery gift shops if you earn those badges. Discounted train fare, free entry to landmarks, store deals. So why isn’t anyone (the local government, Transport for London, a media group or someone) doing this already?

Do you really want the Yanks to have all the fun?

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